Doing business in today’s marketplace requires knowing the truth about the products, customers, competitors and trends affecting your prospects for success. Meet with other finance professionals, share best practices and discuss Strategic Planning and Competitive Analysis at an upcoming Networking Breakfast, a benefit offered by the MACPA Controllers Task Force through the Center for Corporate Financial Leadership. 

Held on February 10 at the Southfield Marriott, the breakfast features a short presentation by John Daly on how to begin the strategic planning process, how to get a competitive analysis, SWOT analysis, and different planning approaches. You’ll learn how to:

• Analyze and understand your current situation 
• Map and decide your future direction 
• React to unexpected changes quickly and effectively, and
• Understand strategic planning analysis and implementation tools.

The presentation will be followed by an interactive table discussion, to facilitate topic understanding and to further network with peers.

The breakfast, which offers two hours of CPE, runs from 7:30 a.m. to 9:10 a.m. and costs $35 ($50 for non-members). Register online now or for more information, contact the MACPA at 248.267.3700 or toll-free in Michigan at 888.877.4273.