We experience service at three levels. The lowest form of service is actual rudeness. The most common level of service is indifferent service. Service providers not looking at you, not listening to you and not caring about you exemplify indifference. In America, this level of service is too often the norm. 

At the peak level of service, a client feels welcome. 
What can you do to improve the level of service in your firm? Here are a few tips:

• Show concern to everyone you encounter. Demonstrate your caring in as many ways as possible. For example, select a few important dates and remember your client. Everyone sends holiday cards. Why not send valentine cards, birthday cards or client anniversary cards. Or better yet, make phone calls and leave voice mails.
• Listen to your clients more. Listening is the highest form of respect. When you listen to your client, play back what you hear. Ask questions for understanding. Many people can use a refresher on good listening skills. 
• Develop your firm’s creativity. The ATM, cheese doodles and Post-it-notes were all the result of open-minded people responding to customer needs. Creativity precedes innovation. Creativity keeps our services fresh and relevant. Creativity fosters loyalty. 

About The Author
This Practice Management Toolbox tip is provided by Troy Waugh. Founder of Waugh & Co., he has more than 30 years experience marketing professional services. Visit http://www.waughco.com.

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