Successful customer relationship management (CRM) deployments involve strong business processes, the support of upper management and application integration according to experts at recent conferences held by Oracle and Siebel Systems.

Companies that fail to formulate a business strategy upfront usually do not see a return on investment. To read this article in its entirety and much more about developments in technology, access Technology and Productivity Weekly, the MACPA's electronic technology newsletter for industry professionals, sponsored by Information, Inc.

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