March / April 2006 Leaders' Edge PRINT

Marketing
Are CPAs Your Target Audience? MACPA Offers Numerous Marketing Opportunities

If you provide a product or service that would benefit the CPA or accounting professional or their business, find out about marketing opportunities with the MACPA. We’ll open the doors for you to reach this key target audience – CPAs!

The MACPA offers excellent opportunities for your company to penetrate the CPA market – through an MACPA corporate sponsorship or by exhibiting at select MACPA events.

Corporate Sponsorships
The MACPA offers several corporate sponsorship packages (all of which are customizable), as well as Á la carte options, so you can build a unique marketing plan that suits your company’s needs. If you’d like to exhibit at an event and become an MACPA corporate sponsor, there are sponsorship packages that incorporate exhibitions or you can customize a package to include it. Contact Nicole Shepard with questions.

Exhibiting
By exhibiting at an MACPA event, you’ll have the ability to meet one-on-one with financial decision makers looking for just the product or service you offer. There are four MACPA events at which you can exhibit in 2006: the Spring Management Information Show on June 8 in Grand Rapids; the Summer Management Information Show on June 28-29 at a new location in Novi - the Rock Financial Showplace; the Small Practitioners Conference on August 16 in Mt. Pleasant and the Personal Financial Planning Conference on October 24 in Troy. Be sure to sign up for your Management Information Show exhibitor booth no later than March 16 to ensure your logo can appear in the MIS brochure! Contact Chrissy Young with questions.

The Marketing & Exhibitor Prospectus further details the corporate sponsorship program and the opportunities to exhibit. Learn today how you can market your products or services through the MACPA!