Piggy-backing with the Chinese Year of the Pig, which began in late February, Benjamin Bankes is urging 25 to 34 year-olds to “feed the pig.”

MACPA Launches Media Campaign On February 26 and 27, 2007, MACPA representatives, including CPA Ambassador Jepharya Badie, met with Detroit-market media, including radio, television and print, to discuss why feeding the pig is vital for career builders. “Many of the media representatives were shocked by the statistics – especially those related to overspending,” said Badie. “We received a good response, and many seemed interested in utilizing “Feed the Pig” materials.”

Benjamin Bankes, a pig in a pink suit, is the official icon of Feed the Pig™ (www.feedthepig.org), a national public service campaign of the AICPA and the Ad Council. The campaign delivers a strong message to career builders – those 25 to 34 years of age – about the importance and benefits of saving to build a solid financial future. A study commissioned by the AICPA shows that the median net worth of Americans in this age group is more than 40 percent lower than it was 20 years ago, despite increases in income.

“2007 ushers in the year of the pig, which represents prosperity and good fortune,” said Carl George, chair of the National CPA Financial Literacy Commission. “Those, of course, are the underlying themes of Feed the Pig. Our goal is to help these young Americans understand that by taking small steps today, they can begin working toward a comfortable retirement.”

Here are 10 basic Feed the Pig tips to help consumers get on the road to prosperity in the Year of the Pig:

• Open up a 401(k). Check to see if your employer matches a percentage of your contribution. A matching contribution is essentially free money.
• Bank your raise or at least a portion of it. If you don’t get used to having the extra money, you won’t miss it.
• If you’re carrying student loans, make repaying them a priority over discretionary consumer spending.
• Keep driving that old car. There are web sites, such as www.360financialliteracy.org, that help you calculate savings if you keep your car for a longer period of time. Also consider carpooling.
• Consider raising the deductible on your insurance policy. For example, if it’s $100, increase it to $200. It will have an impact on your premium payments.
• Be energy efficient. Turn down the thermostat, and turn off the lights.
• Always pay your credit card bill in full each month to avoid interest charges. Choose credit cards with cash back rewards and no annual fees. Even consider cutting up a credit card.
• Dust off your library card and watch DVDs for free. Many libraries also offer free Internet access.
• Maximize your company’s healthcare reimbursement accounts. You contribute pre-tax dollars and reimburse yourself with tax-free dollars.
• Kick the habit once and for all. Smoking is hard on the wallet and your health.

A dedicated web site, www.FeedthePig.org, provides free financial information and tools to help career builders take control of their finances and build long-term financial security.

The campaign extends the reach of the award-winning 360 Degrees of Financial Literacy (www.360financialliteracy.org), the CPA profession’s national campaign that helps educate Americans on how financial issues affect them at the different stages of their lives, from childhood to retirement.