Weathering the Economic Storm

 

 
 

Few are immune to the effects of the economic crisis and turmoil, creating significant challenges and opportunities for accountants and auditors to make a difference. As CPAs, we play an important role in assisting our clients and employers. Our unique point of view and our emphasis on long term planning and accountability make us uniquely credible advisors during these tough times.

The MACPA’s leadership and staff are committed to helping members navigate through the rough waters of this recession. We are continuously weighing the value we bring to your membership and we are focusing on creating new solutions to better meet your needs and safeguard the long-term strength of our profession.

You should know that the MACPA leadership is vigilant in regard to our financial management responsibility to protect the long-term viability of the Association. The Finance Committee and Board review financial statements on a regular basis. The Finance Committee also meets with our investment advisor to monitor investment activities, and most currently is reviewing our policies and strategies.

An exciting new partnership with the Detroit Red Wings supports our home team and a Michigan company. Plus, it brings added value to your membership. Through our “Partners with Champions” program, members may purchase significantly discounted tickets for special MACPA nights at Detroit Red Wings games. Upcoming events are April 2 and April 9, with more opportunities to be announced in the future. Each game ticket will include an exciting members-only extra, like a special gift or a chance to sit in the penalty box for pre-game warm-up. The best part is, for each MACPA ticket sold, the Red Wings will donate $5 to the Michigan Accountancy Foundation. Log on to the MACPA website and visit the “Partners with Champions” page for more details and to order tickets.

To help you take advantage of all your membership has to offer, in the coming weeks we’ll launch a new web page to highlight the many MACPA resources available to you during these economically challenging times. This Economic Crisis  web page will serve as a “central depository” of sorts, a place where you can quickly and easily find ways to save money, tips and resources for career planning, links to the latest economic news, and how-to articles for managing various business challenges. Watch for the launch of this site soon and monitor it frequently, as we work to keep you tuned in to valuable member services and news you can use.

Finally, I’m excited about our expanded presence and ability to serve our members on the west side of the state. Working out of Rockford, Michigan, Tisha Wilson is the new MACPA West Michigan Field Representative. She will coordinate conferences and seminars, in addition to providing on-site help at events from Grand Rapids to Traverse City. She will also work on other projects including networking events and may be assigned additional duties in the future.

Through this recession, the MACPA is your partner, providing benefits you can take advantage of right now. I welcome your comments and suggestions.


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