Bad news: You may be missing out on growth opportunities for your CPA firm if you currently don’t engage in any marketing activities.

Good news: The recently developed CPA Marketing Tool Kit may benefit you greatly as it offers a wealth of information and materials for your firm to get its marketing gears in motion!

The AICPA offers this free marketing resource for small firms and sole practitioners – and it is now available to MACPA members.

To view and use the materials included in the tool kit, visit the web site and enter the user name: cpamarketing and password: toolkit1!.

The Tool Kit contains a wide range of tools to assist you with marketing your CPA practice including:

• print advertisements,
• PDF brochures,
• speeches,
• CPA logo with the new tagline "America counts on CPAs,"
• sample press releases,
• general marketing guidance,
• online marketing tips,
• sample e-newsletter and survey,
• customer service and successful selling tips, and
• a host of other marketing resources for CPAs.

This tool kit was developed by the AICPA, in collaboration with the New Jersey Society of CPAs. All sections of the toolkit include usage guidelines and directions.