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 Michigan CPA Ambassadors Sweeping the State Designed to engage and mobilize CPAs as highly trained and influential spokespeople for the profession, Michigan’s CPA ambassadors are sweeping the state to highlight the contributions, expertise and integrity of the CPA within local communities. In June 2004, 18 Michigan ambassadors were trained to promote the profession’s depth of financial knowledge, underscore the AICPA’s and MACPA’s effectiveness as advocates for the public interest and refocus the spotlight on the profession. Following the training, the ambassadors put learning into practice by taking on spokesperson opportunities or media interviews.
Armed with support tools, Michigan’s ambassadors are conveying messages centered on financial literacy, student recruitment, corporate governance and small business. They are speaking in classrooms at the high school and college level, appearing on television interviews, such as Chuck Stokes’ Spotlight on the News on WXYZ Detroit and Comcast Newsmakers segments airing on CNN Headline News, and participating on radio programming throughout the state. Since the program launch in June, nine Michigan ambassadors have completed two speaking or media engagements on behalf of the profession.
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| PO Box 5068 Troy, MI 48007-5068 Phone: 248.267.3700 Fax: 248.267.3737 E-mail: macpa@michcpa.org | |
