Cover Story
MACPA Members Give Back

Stories of CPAs Making a Difference in their Communities

Editor’s Note:
CPAs are trusted advisors to businesses, organizations and individuals, helping them make sound financial decisions. But, Michigan CPAs go much further than that. Our members are an extremely dedicated group of volunteers who spend countless hours devoted to causes and organizations within their communities. They know there are real people and real problems behind the numbers. Our members’ tremendous level of volunteerism and personal commitment in their communities is extraordinary. For that reason, we are proud to highlight the CPA profession’s important contributions to Michigan citizens and communities. The following is the sixth in a series of articles.


Plante & Moran Cares Builds Commitment to Volunteerism; Donates Thousands to Domestic Violence Shelters

Plante & Moran, PLLC’s yearlong grassroots community service project to support domestic violence shelters throughout the firm’s footprint brought out the creative – and competitive – side of its staff, as individual office initiatives and firm-wide efforts resulted in raising over $57,000 for the cause and an additional donation of an estimated 500 staff hours.

“Since 2008, we have used our Plante & Moran Cares initiative as a formal way to coordinate firm-sponsored volunteerism,” explains Managing Partner Gordon Krater, CPA. “This year’s results reflect that a greater understanding of the need for personal involvement and commitment to charitable concerns such as domestic violence shelters, as well as a deeper level of community entrenchment through volunteerism, are taking root throughout the firm.”

Each year, Plante & Moran Cares selects a worthy cause that will be supported by staff in its 18 offices throughout Michigan, Illinois and Ohio. P&M Cares Office Champions oversee the charitable efforts of individual offices, coordinating logistics with the charities, planning fundraising events, arranging for volunteers and donations and communicating with staff. In addition to generating cash and in-kind contributions, Plante & Moran Cares spawns friendly competition among offices, sparked by a grand prize for the firm’s top fundraising office. This year’s fundraising bag of tricks included:
  • The Ann Arbor office’s win of a Facebook competition getting people to vote for the office’s sponsored shelter, Ann Arbor-based SafeHouse. That social media outreach netted SafeHouse an additional $1,300 check.
     
  • The Grand Rapids office took silent auctions to a new level and hosted a fundraising extravaganza that was supported by vendors, clients, local businesses, staff, family and friends, raising nearly $7,000 in one day for Safe Haven Ministries.
     
  • The East Lansing office took the grand prize with its clever introduction of the Blue Blazer. Inspired by the green jacket for The Masters golf champion, the office held a ten-day event titled “The Quest for the Blue Jacket.” Greg Walthorn, a member of the Plante Moran Financial Advisors team, won the honor of donning the now-coveted blue blazer. As Grand Prize winner, the East Lansing office’s shelter of choice, End Violent Encounters (EVE), was awarded an extra $5,000 from the firm.
     
  • In Chicago, staff donated funds for one unlucky partner to wear a ballerina costume for a day, all for the benefit of Connections for Abused Women & their Children. Other donations throughout the firm came from office game nights, putt-putt golf tournaments, trivia contests, themed collection drives and cook-offs.
“The level of creativity and camaraderie generated as a result of Plante & Moran Cares has been an unexpected bonus,” observes Krater. “It’s an affirmation of the multiple benefits of incorporating community service into a corporate vision.”

What’s next on the P&M Cares agenda? The firm announced at its June 30th annual conference that the P&M Cares initiative for the fiscal year beginning July 1, 2011 is the Boys and Girls Clubs of America.

If you are giving back to the community, the MACPA wants to know! Submit your story to publications@michcpa.org to be considered for an upcoming issue of Leaders' Edge.


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