Profession’s Impact Increases During Turbulent Times

 

 
 

The latest research says CPAs are viewed by business decision-makers and investors more positively than any other business professional. Client satisfaction with CPAs is also high. About four of every five decision-makers at companies of all sizes say that they are satisfied with both their internal and external CPAs, according to a recent AICPA study to measure perceptions about the CPA brand.

Furthermore, a recent salary survey by the Institute of Management Accountants shows that while many white-collar professions lose stability amid an economic crisis, the CPA profession is actually weathering the storm. The IMA attributes the stability and opportunity within the accounting profession to the fact that employers and clients recognize that CPA’s bring higher skill levels and greater ethical cores to their finance teams.

These attributes are key to our economic recovery and long-term business sustainability. The bottom line? The CPA profession is in a great position to help Michigan companies grow forward. For example, we can help our clients and employers take advantage of the myriad of tax credits, TARP money, venture funding, economic development initiatives, and more. We can make sense of these opportunities by helping companies get past the frustration and through the red tape, offering value that extends far beyond tax and audit work.

In Michigan, there’s a strong CPA volunteer base helping in our communities. For CPAs, it’s more than about numbers. It’s about making a difference and giving back. Our members work with the armed forces, help low-income citizens with tax returns, raise money for cancer awareness and research, and so much more. We’re excited to honor some of these CPA heroes at the MACPA Awards Dinner on Monday, October 5. We’ll also pay tribute to a visionary of our profession – AICPA Chair Ernie Almonte. All members are invited to attend this event, which will include a silent auction to benefit the Michigan Accountancy Foundation. While times are difficult in our state and nation, recognizing the achievements of our fellow members inspires all of us.

I believe that one of the keys to the long-term success – of our profession, our employers, our firms, and our state – is actively engaging the younger members of our profession. We must take an active role in identifying, developing and preparing our young leaders. It’s important to involve them in our task forces, and serve as mentors to them. Lauren Foster, a member of our Professional Ethics Task Force, is a great example of a dynamic young CPA. She recently participated in the AICPA’s first Leadership Academy. You can read more about her in this story.

I’m excited and energized to take on the role of Chair of the MACPA. It’s an honor to serve with you, as we work together to grow our profession and move our state forward.

Jonathan D. Anibal






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